New standard configuration under "competitive quality", Meihao Land helps urban renewal

September 15, 2021, sponsored by China Enterprise Evaluation Association, Tsinghua University Real Estate Research Institute, Beijing Zhongzhi Information Technology Research Institute, hosted by the China Enterprise Evaluation Association and undertaken by the China Real Estate TOP10 Research Group of Beijing Zhongzhi Information Technology Research Institute, the "2021 China Real Estate Brand Value Research Achievement Conference and the 18th China Real Estate Brand Development Summit Forum" was grandly held in Beijing.

The conference released the "2021 China Real Estate Brand Value Research Report". Meihao Real Estate Group Co., Ltd., with integrated intelligent housing as its core competitiveness, builds a leading brand of intelligent housing services, empowers technology to promote industrial upgrading, and once again won the "2021 Central China Real Estate Company Brand Value TOP10".

At the same time, Mr. Li Jun, Vice President of Good House Intelligent Manufacturing Group, gave a speech on the topic of "Better New Standards, Helping Urban Renewal". The topic of the speech was "competitive quality". Li Jun pointed out that "competitive quality" can be understood as improving the design ability of green buildings and increasing the proportion of prefabricated buildings. Meihao Land has the ability to do China's leading prefabricated buildings. The company has been deploying prefabricated buildings since 2013, and has deployed 13 prefabricated construction factories across the country in 8 years.

"Three goals" to improve efficiency and quality

The "competitive quality" policy weather vane is undoubtedly a major benefit for comprehensive service providers who have been engaged in prefabricated and green buildings for many years in the industry. From the perspective of the implementation and policy guidance of land auctions in Beijing and other places, "competitive quality" is conducive to guiding the real estate market to supply high-quality residential products from the source, and guiding developers to improve the design and construction capabilities of prefabricated buildings and green buildings. At the same time, it solves the three major pain points of satisfaction, cost performance and quality for users. And these pain points are also the mission of Smart House, which is to "allow more people to quickly live in easy-to-use, good-looking, and cheap houses." In order to fulfill its mission, Meihao Land has set three goals and nine steps.

The "three goals" are to accumulate customers before the land is acquired, to start construction after the land is acquired, and to liquidate at the opening of the market. Among them, "Accumulate customers before land acquisition" is the exclusive operating secret of Meihao Land. "Accumulate customers before land acquisition", as the name implies, means that customers have already stored up the land without acquiring the land. The company now has two online and offline customer storage tools. Among them, offline tools include the "Better Intelligent Manufacturing Bureau" and "Better City Showroom", while the online customer storage tool is the company's upcoming "Wonderful Exchange APP".

Nine steps to fulfill the mission

In order to achieve the "three major goals", Meihao Land has done enough homework. Mr. Li Jun summed it up as "nine steps", including steps such as building smart factory bases, formulating local assembly standards at provincial and municipal levels, conducting in-depth market research, establishing a best-selling product library, pre-storing customers, highlighting the advantages of green buildings, and launching the three major business models of SEPC/EPC/PC. Achieve three major goals: accumulate customers before land acquisition, start construction immediately after land acquisition, and wind up when the market opens.

To sum up, first of all, it is the production strength of Meihao PC components. Meihao Land has deployed 13 PC component production bases in the country that have introduced advanced and fully automated production lines from Germany. The total annual production capacity can reach 3.6 million cubic meters, and the largest house area that can be produced and accommodated is 48 million square meters. It provides integrated house intelligent building services for customers with a coverage of 200 kilometers around the factory.

The second is the company's technical strength. Meihao Land has implemented 9 local standards across the country, which has played a positive role in the promotion and application of the prefabricated laminated shear wall structure system in my country, and has played a positive role in guiding the high-quality development of the prefabricated construction industry. On this basis, the company focuses on building A-level, AA-level and above prefabricated demonstration projects with an assembly rate of more than 60% and a vertical component application rate of more than 35%.

Again, the company's deep industry accumulation. Meihao Land conducts research on all urban markets across the country, studying their supply-demand relations and market capacity. At the same time, the company has established a highly standardized library of best-selling products in accordance with the regulations of various regions. Once there is a land intention, the product library can be used immediately, so that it can be copied quickly and meet the requirements of pre-storing customers.

Finally, of course, the company's strong resource integration capabilities. In cooperation with Meihao Land, a large number of prefabricated components of the A-level project have been produced in the factory, which meets the basic requirements of the Ministry of Housing and Urban-Rural Development regarding the investment in the construction of commercial housing pre-sale projects. Developers can shorten the investment cycle, quickly obtain pre-sale licenses, speed up capital turnover, and reduce financial costs.

On this basis, there are two modes of cooperation between the funder or developer and Meihao Land. One is the SEPC model, which is the generational development and intelligent manufacturing model. With more than 30 years of experience in real estate development, Meihao Land has established a complete housing solution with a full value chain system from planning and design to package accommodation from a "full cycle" perspective. The other is the EPC model, the whole house smart manufacturing model, which provides customers with a series of services such as planning and design, PC special design, prefabricated building construction, PC component and parts production and installation, prefabricated decoration and construction, and package delivery.

In the future, with the continuous improvement of the society's requirements for building quality, and further high standards and strict requirements for prefabricated buildings, the smart manufacturing business of Meihao Homes will take the east wind of the industry. Realize win-win cooperation with investors and developers with high-quality integrated green prefabricated building services, and provide users with green prefabricated building products with the highest satisfaction, the highest cost performance, and the best quality.